Designing intelligent products and systems that make complexity feel clear.
Designing clear, scalable product experiences for complex workflows, data-rich systems, and emerging AI tools.
I design systems that do real work.
Over 10 years shipping product from early-stage startups to enterprise scale. I care about the work being useful, not just beautiful.
My background spans B2B SaaS, startups, and AI-integrated product experiences. I work best at the intersection of complex domains and real user needs.
Outside of client work, I vibe-code small tools and prototypes — building things that solve problems I actually have.
Product Strategy
Translating ambiguous business goals into clear product bets. From opportunity framing to roadmap prioritization.
UX Architecture
Structuring information hierarchies and task flows so complex systems feel intuitive. Strong in enterprise and data-heavy domains.
Interface Design
High-craft visual execution — from atomic component design to polished final screens. Detail-oriented to a fault.
Research & Synthesis
Generative and evaluative research — interviews, usability tests, concept testing. Turning messy signals into clear design direction.
Prototyping
Fast, functional prototypes in Figma, code, or whatever gets the idea across fastest. Ship the learning, not the deliverable.
AI-Assisted Workflows
Using LLMs, Claude, and code as design tools — for rapid generation, structured reasoning, and building products that incorporate AI.
Selected case studies.
A handful of the projects I'm most proud of. Each one involved significant research, iteration, and real-world validation.
Projects & experiments.
Small projects, fast prototypes, tools, and experiments. Most built in evenings and weekends.
// more experiments in progress
// eta: ¯\_(ツ)_/¯
Have a complex product challenge? Let's make it clear.
Available for select projects, collaborations, and advisory work. If you're working on something interesting — I'd love to hear about it.
